How to find more customers?
What is the most profitable job? In my opinion, it is business, and customers must buy things, so finding customers and tapping potential customers become the top priority. So how to find more customers? Let the manufacturer of pneumatic ball valve give us some tips!
1. Redefine "lead qualification confirmation" to "eliminate bad leads". Almost every lead generation program runs under the assumption that "the more leads, the better results". Want more clues? Set up a booth at the exhibition and hold an iPhone event in the lottery. You will receive piles of business cards. But your sales cost will increase rapidly, because the sales representative is doing nothing. The sales team can settle a few sales leads, and effective sales lead generation will bring only those sales leads that may be settled.
2. Get sales leads in order of effect:
1) Promotion (friends, colleagues, existing customers and business contacts),
2) Social relationships (people involved in meetings at industry events and other venues),
3) Sales peer (and other sales expert colleagues who sell excellent products in other companies).
4) Visitors to the website (visit your corporate website and read the potential customers of the product, then turn to 5) to make a purchase call (contact the potential customers according to their information on the website and the company).
3. Measure customer conversion rate, not opportunity conversion rate. A sales lead enters the channel and then gradually disappears, which will only increase the cost of sales without creating any revenue. Every second that sales experts use to try to launch a clue without successful conversion is to throw money into the toilet. Therefore, the important indicator is whether sales leads can be converted into paying customers, not whether sales leads can be converted into vivid potential customers. Put this concept into your whole plan, especially your salary portfolio.
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