The vicious competition in the electric ball valve market is difficult to change the current market environment. The electric ball valve enterprises compete in marketing and service, rather than brand building. Each enterprise will develop a marketing rhythm according to its own business situation. On the whole, electric ball valve enterprises should not lack marketing, and at the same time, they should not be over marketing. If the electric ball valve enterprise falls into the circle of no promotion and no sales, it will be unfavorable to the industry in the long run. While the electric ball valve industry has made significant achievements, the problems in the industry cannot be ignored. It is mainly manifested in the prominent structural irrationality, insufficient investment in new research and development, and the small number of high-end electric ball valves with independent intellectual property rights. Some enterprises mainly imitate and plagiarize, and the homogenization problem is increasingly prominent. The main performance is that the vicious competition in the low-end electric ball valve market is difficult to change. Compared with the electric ball valve industry that started earlier in foreign countries, the industry lacks high added value. Therefore, the problem of price war arises in the market sales.
In view of the current market pattern of electric ball valve and the new situation of future development, enterprises are required to speed up the work of industrial adjustment, promote industrial transformation and upgrading, so as to maintain a stable and rapid economic growth of the electric ball valve industry. Any brand should have confidence in itself. Once the marketing effect is amplified, the ups and downs of the price of electric ball valves will endanger the integrity of business. At present, if the electric ball valve wants to quickly occupy a place in the minds of customers, and if everything has to wait until it is mature and thoughtful before taking action, the enterprise will miss countless opportunities. The role of electric ball valves in China is large and developing rapidly, providing strong support for the logistics and packaging markets. In terms of total market consumption, the scale advantage is obvious. In terms of the output of electric ball valves, although the domestic output of electric ball valves has no obvious advantage over the teflon lined joints, the consumption is gradually shrinking compared with the teflon lined joints in the past five years.
Therefore, domestic electric ball valves have obvious advantages in market resources by virtue of their own advantages. However, when electric ball valve enterprises conduct brand positioning, they should be targeted and use specific brand image to attract specific target groups. At the same time, electric ball valve enterprises need to constantly introduce unique new products, develop potential consumer demand, and seek new customer growth points to meet the diversified needs of consumers and comply with the development of the market.