Relevant domestic industrial policies
In 2004, the Ministry of Communications issued and implemented the vehicle industry standard "Vehicle Type Classification and Classification", which stipulates that medium and high class buses must be equipped with pneumatic ball valve suspension system. In June of the same year, we attached great importance to overloading of medium-sized trucks and issued relevant policies to regulate overloading.
2、 Foreign related industrial policies
The strategic advantage of air suspension system in the downstream link of the value chain should be multi-channel marketing strategy. Because the center of the downstream link is the customer, and various marketing activities (product positioning, advertising, distribution channels, promotional means, etc.) are closely related to the consumer's point. The marketing decisions of enterprises should fully consider the demand, supply, habits, culture and consumption habits of the local market, and take advantage of downstream links to occupy the market. Local marketing strategies often have distinctive regional characteristics, and may not bring success to another in one successful strategy. For example, according to the product design, the product is positioned to meet the needs of local consumers, and the local consumers' preferences are based on the local reality, to establish a sales channel. The use of popular advertising language has spread widely, and many local strong words are difficult to simply imitate or transplant, and it is difficult to share. Therefore, the markets all over the world cannot occupy and adopt differentiated products, and at the same time occupy the global market. The differentiated marketing strategy of the global marketing strategy must adopt different products and different marketing strategies to occupy different markets, Transnational marketing strategy.
3、 Internal Environmental Protection Regulations
In order to further accelerate the development of the automobile industry's electronization, we should formulate corresponding preferential policies, encourage automobile factories, automobile parts factories, automobile manufacturers and automobile electronics enterprises to accumulate and expand strategic cooperation relations, and give greater support to the automobile market. This cooperation is conducive to the complementary advantages of both sides, reducing the development cost of each other, and improving the development efficiency, It is a win-win strategic partner. Relevant. We should focus on supporting and cultivating several major automotive electronics leading enterprises and supporting independent brands. The independent brand is mainly supported by the following three aspects:
In the strategy of the automobile market, the choice of the automobile market should be from easy to difficult. We should give priority to the independent intellectual property rights of commercial vehicles, buses and cars as market entry subjects. Then the demand for joint venture automobile products, reduce costs and promote opportunities to enter the mainstream automobile market positioning, and quickly integrate into the global procurement system.
On the technical route, it is necessary to cultivate the ability of independent innovation and introduce the technical route of. in the process of opening up. Making full use of the scientific and technological achievements of colleges and universities and scientific research institutes, colleges and universities have a group of high-level talents and development means. But we need to combine an innovative market mechanism of integrated production, learning and research, and quickly transform the achievements into industrial productivity.
In terms of industrial model, it is an effective model for developing China's automotive electronics industry at this stage to rely on large automobile enterprises (groups) and organize industrial alliances according to the R&D, industrialization and market-oriented industrial chain.
4、 Foreign Environmental Protection Regulations
More and more foreign investment has increased the need for large areas of pneumatic ball valves to build factories. These foreign-funded enterprises control the supply chain of China's disguised pneumatic ball valves. The local resources that pneumatic ball valves can easily do are simply processed or transported to foreign exchange reserves. What is more serious is that at present, the key technology is applied among the pneumatic ball valve masters in the United States, Japan and Europe. This has also led to the heteronomy of local enterprises in many fields.