How to launch your own products correctly??
In the previous article, we also introduced some knowledge about sales. Now let's talk about how to launch our own products correctly? How to be a qualified salesperson correctly. We are consumer sellers of metal electric butterfly valves, and our products are very popular.
1. Agree on the definition of qualified sales leads. Most fingerprint parameters between sales and marketing are related to the qualification of a sales lead. The marketing criticized that the sales failed to be settled successfully; Sales blame marketing gave them a clue to disqualification. By defining qualified sales leads as the ones that the current sales team can successfully settle, rather than some theoretical concepts that they should be able to successfully settle, the debate ended. 　? ?
2. Measure, re measure and adjust the image. As the sales team continues to sell, track the sales leads of theoretical settlement, and adjust the image from time to time, so that it can more accurately identify a few profitable sales leads. According to the scientific discussion of CSO Insights, only 23% of the typical sales leads obtained by the sales department from marketing are worth following up. This happens when you don't measure and correct the direction.
3. Establish a quantitative image of an excellent sales lead. Through the collection of accurate quantitative information, we can find out exactly which kind of potential customers are likely to purchase. After interviewing sales representatives who have sold this product (or similar products), customers who have purchased this product (or similar products), and (more importantly) customers who have not been able to purchase this product, we stop to supplement this understanding. Once you have established your image, rank it in order of profitability. For example, leads with a long sales cycle may have a higher overall profit margin than those with quick settlement.
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